The Four Category Boxes:
1. Referred By
2. Type of customer
3. Feeling
4. 1st Product
avc    Akaroa Visitors Centre
advent Akaroa Adventure Centre (Darin)
bergli Bergli Lodge
big fun    Big Fun Tours
cathy Cathy at Mt. Lyford
chl Chatherly Lodge
cpth   Copthorn Hotel
crown Crown Plaza Hotel
ctv CTV –Television
cty scpe  Cityscape
cvc    Christchurch Visitors Centre
driveby  Drive by
gates Gates Coutry lodge
george    The George Hotel
heritag    Heritage Hotel
hht Hurunui Horse treks
hrspony  Horse & Pony
hvc    Hamner Visitors Centre
jo gaul    Jo Gaul
kate   Kate Tapley
keita  keita
kvc    Kaikoura Visitor’s Centre
langsch   Language School
locad Local Advertising – Mt. Lyford
longsp Long Spur
loopy Loopy Tours NZ
lvc Lyttelton Visitors Centre
masnhls  Mason Hills
mlht   Mt Lyford Horse Treks
mtlb  Mt. Lyford Brochure
mtll   Mt. Lyford Lodge
mtlv  Mt. Lyford Village
mtlski Mt. Lyford Skifield
newspNewspaper
nk Not known
netcafe   Internet Cafe
ob Otahuna Brochure
ol Otahuna Lodge
pdiPear Drop Inn
ridenz RideNZ
sherwd   Sherwood Lodge
squareCh Square Horse Promotion
staff   Staff
sthncon   Southern Connection
ttschl Tai Tapu School
tournz Tourism NZ
web   Website –Internet – True NZ
wom  Word of Mouth
wonder  Wonder NZ
yp Yellow Pages
Child L (local)
ChildNZ
Child OS
Man L
Man NZ
Wom OS
Wom L
Wom NZ
Wom OS
Coup L
Coup NZ
Coup OS
Fam L
Fam NZ
Fam OS
Grp L
Grp NZ
Grp OS
3. Feelings
We don’t state the feeling – rather it is the thing they have the feeling for:
Learn   Learning about natural horsemanship
Nature
Horse
People   Companionship, Each Other
Advent   Adventure – going fast
Safety
Guide
4. 1st Product
The product they bought on first contact. Use the shorter product codes (as the box will not take the full name or hyphen):
| 1HR-AK | 1hrak | One Hour Akaroa Session (Half hour horse contact time) |
| 2HR | 2hr | Two Hour Group Session (1.5 horse contact including Partnering up) |
| 3HR | 3hr | Three Hour Group Session (2.5 horse contact including Partnering up) |
| 3HR-MAXXX | 3hrmaxx | Three Hour Group Session (for Maxxx card holder or friend) |
| DAY | day | Day Ride (6 Hours including lunch and hot drink) |
| DAY-HOL-PROG | dayholpr | One Day of Holiday Programme – (often 2 days) |
| EXCLUSIVE | exlusive | Exclusive (twice the usual fee) |
| HUTS | huts | Overnight Ride to Sherwood Huts (Food & Accommodation Included) |
| LEAD-RIDE | leadride | Lead Ride (groups by agrrangement) |
| LESSON-1 | lesson1 | Lesson with one person |
| LESSON-GRP | lessongr | Lesson with 2 or more people |
| MAXXX | maxxx | Ride to the Maxxx Card (For 3 hour sessions & NHC) |
| OTT | ott | Over the Top from Otahuna to Governors Bay and back (accommodation not included) |
| OWN-HORSE | ownhorse | Bring your own Horse (Half usual fee for large groups) |
| PARENT-COURSE | parentco | Becoming a confident horsey parent. |
| RIDING-WE | ridingwe | Riding Weekends, Mt. Lyford |
| RUSTIC | rustic | 3 day plus half day partnering up Overnight in Huts (Food & Accommodation Included) |
| SC-DAY | scday | Saddle Club Day (Includes family members trek or challenge) |
| SC-OVERNGT | scover | Saddle Club Overnight Camp |
| SC-PROG | scprog | Saddle Club Programme (Six 2hr weekly sessions) |
| SHERWOOD | sherwood | Combine Horse trekking with fine dining and accommodation at Sherwood Lodge (Fee Per person per day) |
What they circle as being interested in:
1. Newsletter: Â Â y/blank
2. Saddle Club:Â y/blank
3. Overnight: y/blank
4. Regular Riding: y/blank
Use the same Product Codes as for 1st product
Why: Why they chose us:
Systemetised
Friendly
etc.
Confirmation for Kids Fest Product Code required on above list. Thanks
It would be really useful for the following statement to be printed on the customer information sheets that they fill out at the venues:
PLEASE USE CAPITAL LETTERS WHEN COMPLETING THIS FORM
Then its much easier for Cubby staff to read and input into the accounting system (I.e. clear names/email addresses etc)
SallLiz